After months of speculation and TV show deals, Apple today has officially announced its foray into original content. The service will be called Apple TV+.
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Apple CEO Tim Cook invited Jamie Ehrlicht and Zack Van Amburg on stage at today’s event at Steve Jobs Theater. Apple hired the two former Sony Television executives in 2017.
The two executives led into a video starring creatives such as JJ Abrams, M. Night Shyamalan, Ron Howard, Sofia Coppola, Steven Spielberg, and more. The stars discussed how they go about their creative process.
Following the video, Steven Spielberg came on stage at Steve Jobs Theater. Spielberg referred to Apple as the “place where imagination and technology join forces.” The acclaimed filmmaker then discussed Amazing Stories, the original series he will reboot for Apple.
Following Spielberg, Jennifer Aniston, Reese Witherspoon, and Steve Carell came onstage to discuss their original TV series for Apple called “The Morning Show.” The show will “pull back the curtain” on morning television. Witherspoon and Aniston will be the leads, alongside Carell. The three didn’t offer any information on a release for The Morning Show.
Next up are Jason Momoa and Tina Lifford to discuss their series “See.” The series was written by Steve Knight and is described as a world-building drama.
Kumail Nanjiani then took the stage. Nanjiani and Emily V. Gordon are developing a show called “Little America” for Apple TV+. Details of the show were first reported last year. Little America is an anthology series “inspired by true stories of immigrants in the U.S.”
Up next is Big Bird. Apple and Sesame Workshop have teamed up for a TV show called “Helpsters” that will focus on coding and teaching young children how to program.
Following Big Bird, it’s J.J. Abrams and Sara Bareilles. The two are developing a half-hour comedy called “Little Voice” that will focus on following a musician finding their breakthrough. Bareilles will serve as a creator and producer, as well as composer. She performed the show’s theme song at today’s event.
Apple first launched two original content TV shows in June of 2017 with ‘Planet of the Apps’ and ‘Carpool Karaoke.’ While Apple continues to release new episodes of Carpool Karaoke, Planet of the Apps did not make it past its first season.
Since those shows, Apple has hired two veteran TV Sony Television executives to lead its original content efforts. Today’s announcements mark the first unveil of those efforts, with the two Sony executives coming on stage at the event.
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https://9to5mac.com/2019/03/25/apple-original-content-officially-announced/
2019-03-25 18:26:50Z
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